Pricing
Pricing may vary depending on the thickness of the magazine, stocks used and size of belly band. Please contact your sales representative for pricing.
Book Size
Minimum: 6 x 8
Maximum: 12 x 16
Thickness of Book
Minimum: 3/16” (Ideally 1/4″ or more)
Maximum: 3/4”
Thin or flimsy magazines will most likely cause the machine to run at a slower speed. Pricing may need to be altered to adjust for the slowdown. Please contact your sales representative with any questions.
Belly Band
Height: 6” – Plus 0.125″ bleed
Length: Varies depending on magazine size – Plus 0.125″ bleed
Overlap: Not more than 1” (7/8″ Ideal)
Paper: 80lb or 100lb text
Bands will glue to itself and to the publication (opposite side) with glue similar to the type used with tip-ons.
General Mailing Issues
Belly band cannot obscure title and mailing address
Must be tightly secured to prevent movement
The mailing label should not be affixed to the band because of the risk of the band being detached thereby making the host publication undeliverable.
Belly banded publications that mail at Marketing Mail rates can mail without a polybag. A 6” band is recommended and the band must glue to the publication. The weight of the band will figure into the postage.
Belly banded publications that mail at Periodical rates can mail without a polybag. A 6” band is recommended and the band must glue to the publication. If there is advertising on the band it will be included in the advertising percentage of the publication.
Polybagging
Belly banded publications that mail at Marketing Mail rates in a polybag can mail with a 6” belly band. The weight of the band along with the polybag will be included in the postage.
Belly banded publications that mail at Periodical rates in a polybag DO NOT need the endorsement line “Supplement to” followed by the name of the publication and the belly bands can be 100% advertising matter.
Co-Mailing
Belly banded publications that Co-Mail should adhere to the following specifications:
Cover 1 Inkjet Copies
*Overlap must be on cover 4 with the spine side of the band overlapping the face side
*Placement must be a minimum of 3” from the foot
*Belly band must be tacked to cover 4
Cover 4 Inkjet Copies
*Overlap must be on cover 1 with spine side of the band overlapping the face side
*Placement must be a minimum of 3” from the head
*Belly band must be tacked to cover
“Thickness” refers to the thickness of the bound magazine that the belly band will be wrapping. Please email your CSR to request an InDesign Template before creating your belly band layout.