“Digital is cheaper.” It’s the objection every publisher pitching print advertising hears eventually, and on the surface, the numbers back it up. Digital display CPMs (cost per thousand impressions) typically run in the $3 to $10 range, while a page
If you mail your publication at USPS Periodicals rates, there’s an annual requirement you don’t want to overlook: the Statement of Ownership, Management, and Circulation. It’s a routine part of maintaining your Periodicals mailing privileges, but it’s easy to miss
For over a decade, “going digital-only” was framed as the smart, inevitable move for publishers. Lower costs, no printing or postage, and an audience that could theoretically grow without limit. Some publishers made that leap and never looked back. Others
Direct Mail Revenue Just Jumped 46%. Here’s Why That Matters Beyond One Company’s Earnings Every few months there’s a new headline claiming print is dead. Every few months, the numbers say otherwise. The latest example: PostcardMania, one of the country’s
Every quarter, industry data comes out on paper demand, mailing volumes, and ad pages, and every quarter it gets read the same way: as more evidence that print is shrinking. The August 2026 paper market update from Lindenmeyr Central has
If your organization mails anything on a regular schedule, magazines, and catalogs, this is worth five minutes of your attention. On July 16, 2026, the United States Postal Service filed a motion with the Postal Regulatory Commission asking to change
Mid-summer is when a lot of alumni magazines, associations, and nonprofits sit down to lock in next year’s editorial calendar and budget. One of the first questions on the table is almost always the same: how many issues should we
Most advertising conversations today start from the same default: digital first. Marketers are used to dashboards, real-time click data, and campaigns they can adjust overnight. Publishers know something different. They know that a reader who spends real time with a
The Generation That Grew Up Online Is Choosing Print. Here’s What It Means for Publishers. For years, conventional wisdom held that younger generations had moved on from print entirely. They were born into smartphones, raised on social media, and assumed
For a long time, the prevailing belief was straightforward: digital formats would overtake physical ones. We were told that streaming would put records out of business, e-books would push printed books to the sidelines, and social media would render magazines,
Is Your Alumni Magazine Doing Enough? Alumni connections are driving enrollment, reputation, and long-term institutional success — your print magazine is at the center of it all. Sam Cummings / Cummings Printing / May 2026 The alumni network used to be a
Why Print Magazines Are One of the Strongest Advertising Buys Right Now — and How to Make That Case to Your Advertisers If you publish an ad-supported magazine, the timing has rarely been better to have a direct conversation with